The short version
By Google's own scoring, the site is technically strong: 99 for speed, 100 for SEO. The bigger opportunity is the design. The current look feels dated next to newer clinics, and because patients form a trust impression within seconds, a more modern site would likely turn more of your existing visitors into calls.
It is also hard to find on Google's map and reviews, and shared links appear without a preview. A modern refresh would close those trust and visibility gaps while keeping the strong technical base you already have.
Where the site stands, category by category
Google's own scores are the green bars up top. The gaps below the line are what its tools do not measure, and what patients notice first. Scored out of 100.
The one thing worth fixing first
This is your homepage today. For a medical practice, first impressions form in a few seconds, and the look carries most of that weight.
How the pages are built
A structural scan of 40 pages: do they load, is the heading order clean, are the titles and descriptions the right length.
Pages load
Every page checked returns cleanly. No broken pages.
Heading structure
Titles and descriptions
Image alt text
All 3,112 images carry descriptive alt text. Strong for accessibility and image search.
Structured data (schema)
General schema is present on every page, but none identifies the business as a medical clinic, the type that earns rich Google results and AI citations.
Local presence
Where patients find your reviews today. For a local clinic, Google is where most people look first.
No confirmed Google Business Profile was found. A map-pack geo-grid, ranking you pin by pin across the area, is part of the deeper audit once a profile is claimed.
